Did You Know?

The Balanced Scorecard (BSC)

Today, it is understood that no single measure can provide a clear performance target or focus attention on the critical areas of the business.

The concept and use of the Balanced Scorecard framework:

• Translates a company’s strategic objectives into a coherent set of performance measures

• Is the basis of mapping your strategy – converting initiatives and resources into tangible outcomes

• Aligns strategy and structure, links strategy and operations

• Provides both a template and a common language for assembling and communicating information about value creation

• Promotes consensus on and alignment with the goals of strategic alliances